Milan, September 24t. The first edition of the Green Carpet Fashion Award was held on the last day of Milan fashion week with a special evening at Teatro La Scala. The event, organised and supported by Camera della Moda Italiana and Livia Firth with Ecoage, was meant to encourage fashion designers and brands towards more sustainable approaches to fashion. From the hands of top model Bianca Balti and actress Stefania Rocca, Ilaria Venturini Fendi received the “Social Laureate Award” for her unique work in sustainable and ethical fashion,  that she has been doing since 2006 with Carmina Campus.