Carmina Campus has been conceived from the beginning as a brand focused on environmental safeguard and the promotion of social development projects.

After the long collaboration in Africa with the UN-WTO agency ITC, Ilaria Venturini Fendi decided to use this experience to carry out a project involving a number of working hubs in Italian prisons.

She designed the first Carmina Campus  Made in Prisons collection in March 2015, after establishing a collaboration with Socially MadeinItaly, a network of private organisations engaged in social work activities conducted within Italian prisons.

The project aims at rehabilitation through work, the best answer against the reiteration of crimes and a possible reintegration into society. Prisoners serving their sentence  are also able to partially support themselves and avoid being a further burden for society.

With the  support of Socially MadeinItaly, training is provided by Carmina Campus and the artisans that collaborate with the brand, in order to improve the workers' skills and meet  its quality standards.

Socially Madeinitaly is managing working hubs in Milan, Venice (fabric printing),  Catania (felt making) and other prisons located in various areas in Italy. The project is under the supervision of the Italian Ministry of Justice that certifies its compliance with the law and the results achieved.

Supporting rehabilitation and providing new job opportunities in the field of accessory manufacturing is the project's  short term objective,  while in the long term the idea is promoting a greater involvement of Italian fashion  in  a more "socially" made- in-Italy system.

In 2017 Carmina Campus Made in Prison project in collaboration with Socially MadeinItaly and Cooperativa Alice received the prestigeous ADI Social Design Award and was included in the ADI Index 2017.