MADE IN PRISON SOCIAL PROJECT

MADE IN PRISON PROJECT IN COLLABORATION WITH SOCIALLY MADEINITALY

 

 




Carmina Campus has been conceived from the beginning as a brand focused on environmental safeguard and the promotion of social development projects.



After working for many years in Africa, Ilaria Venturini Fendi decided to use this experience to carry out a project involving a number of people serving their sentence in Italian prisons.

She designed the first Carmina Campus  Made in Prisons collection in March 2015, after establishing a collaboration with Socially MadeinItaly, a group of organisations engaged in social work activities provided within Italian prisons.

The project aims at rehabilitation through work,  which has proved to be the best answer against the reiteration of crimes by sentenced people that should be reintegrated into society. While serving their sentence they are also able to partially support themselves and avoid being a further burden for society.

With the  support of Socially MadeinItaly, training is provided by Carmina Campus and the artisans that collaborate with the brand, in order to improve the workers' skills and meet  its quality standards.

Socially Madeinitaly is managing working hubs in Milan, Venice (fabric printing),  Catania (felt making) and other prisons located in various areas in Italy. The project is under the supervision of the Italian Ministry of Justice that certifies its compliance with the law and the results achieved.

Italian manufacturer Italdenim,  that was the world's first denim producer  to adhere to the Greenpeace Detox Protocol, has contributed to the SS2016 collection donating to Socially MadeinItaly a significant amount of denim canvas made through an innovative sustainable process that reduces the use of chemicals, water and energy by more than 80%. 

Supporting rehabilitation and providing new job opportunities in the field of accessory manufacturing is the project's  short term objective,  while in the long term the idea is promoting a greater involvement of Italian fashion  in  a more "socially" made- in-Italy system.

In 2016,  thanks to  Carmina Campus Made in Prison project,  Socially MadeinItaly received through The Circle Italia (a non-profit women's association originally created by Annie Lennox and Livia Firth in the UK) a special sponsorship by Fox Life TV and Banca Intesa to support technical upgrading and the opening of new prison hubs.