CO-BRANDING WITH MINI BMW

CO-BRANDING WITH MINI/BMW

Disassembled MINI Roadster prototypes were thoughtfully recomposed as limited edition weekend and day bags. The capsule collection was composed of seat leather, soft tops, sun visors and discarded body paint colour samples.

Working in collaboration with MINI design team that supplied the materials from the crash test cars, Ilaria Venturini Fendi created men and women styles for a quite unique collection of shopping bags, small clutches, weekend bags and totes. 

The minibag with the original car handle and the totes with  flap made reclaiming the sun visors with their small mirrors were among the most peculiar and stylish pieces of the collection. 

Together with the new MINI Roadster the bags were protagonist of a video clip made for the car's launching.  The video and the collection were presented in Milan during a special event at 10 Corso Como on February 28, 2012.